Marketing a business in the Florida Keys is different — and if you’ve tried out-of-town strategies that didn’t work, you’re not alone. Our island economy is tourism-driven, seasonal, and fast-moving — which means your online presence has to work smarter to attract the right customers before they even arrive.
In this free, value-packed online workshop, we’ll show you how to build a digital strategy that fits our unique local market — whether you’re a local shop, tour company, hotel, restaurant, or service provider.
You’ll learn:
Why the Florida Keys Market is Different
Marketing here isn’t one-size-fits-all. With shifting seasons, a constantly rotating tourist base, and heavy competition, what works on the mainland often falls flat. We’ll explain the unique dynamics of our island economy — and why your strategy needs to reflect it to get real results.
The Essentials of Your Online Presence
Before you can attract more customers, you need to look good online. We’ll cover the must-have marketing assets every Keys business needs.
Finding Your USP (Unique Selling Proposition) & How to Use It
What makes your business different from the dozens of others tourists will pass? Learn how to identify your unique edge — and how to use it in your website, ads, and content to turn browsers into buyers.
Marketing to Tourists at All Stages of Their Trip
From planning at home to scrolling while standing on Duval Street, tourists go through a journey. We’ll teach you how to reach them before they arrive, while they’re here, and after they leave — to keep them coming back or referring others.
Winning Ad Combinations to Drive More Foot Traffic and/or Revenue
Paid ads can feel like a waste — unless they’re done right. We’ll show you which platforms work in the Keys, how to target tourists effectively, and how to build low-cost, high-ROI campaigns that actually bring people through the door.
Live Q&A
We’ll wrap with a live Q&A — bring your questions, and we’ll give real, actionable advice on the spot.
Spots are limited — don’t miss your chance!
This free workshop is packed with real strategies you can use right away. Once we hit capacity, registration will close. Save your seat now!
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About your host
Jamie Mattingly is a proud Key West Conch and the co-founder of Duval Street Media, a digital marketing agency she and her partner Chris Massicotte launched in 2019 to bring high-quality, results-driven marketing to businesses across the Florida Keys. With over a decade of experience, Jamie is known for combining deep local insight with modern digital strategy — and for making it all feel approachable and fun.
She’s an award-winning marketer, active community member, and mom of two. When she’s not helping businesses grow, you’ll find her coaching little league softball or soccer, playing pickleball, or relaxing by the water. Friendly, professional, and always ready with a big smile, Jamie brings the same warmth and energy to her work as she does to her island life.